NHN's Bold Move to Revive Gaming Business with New Titles
NHN is making a significant push to rejuvenate its gaming business by launching two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’, simultaneously. While these releases have generated excitement in the market, the real challenge lies in converting initial player interest into sustainable revenue growth. With CEO Jung Woo-jin aiming for a 30% increase in game revenue by 2025, the pressure is on for NHN to deliver results.
‘Abyssdia’, a collectible RPG, has already topped the charts on Google Play in Korea, showcasing its popularity. Meanwhile, ‘Puzzle Star’ has made waves in Japan, reaching the number one spot on the Apple App Store on launch day. However, both titles rely heavily on external IPs, raising questions about their long-term profitability. As NHN navigates this competitive landscape, the focus will be on how effectively they can leverage these new games to turn around their financial fortunes.
As the gaming industry evolves, will NHN’s strategy pay off, or will they face continued challenges in profitability? Only time will tell as they strive to transform initial excitement into lasting success.
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039